The task here is to make sure that the young generation gets a place to vent. In this busy lifestyle and in the race of making more money and being a good child/Girlfriend/Boyfriend sometimes we need to just escape for a bit. Heineken is your ticket to that escape.
So i crafted the copy around the tagline makes life more Beer-able. The venting followed by a reason to drink beer like Friday, Weekend, Pizza, Raise and Again.
